Why Google?

• Immense audience: +1.2 trillion searches per year

• Level playing field I.e. it’s not those with the biggest budget who won

• Widerange of ad-formats

Why Facebook?

• Unparalleled audience granularity with over 1.55bn monthly users 

• Atruly visual platform with a wide range of ad options

• Incredible ROI with measurability

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