FAQ

Frequently Asked Questions on running and managing your campaigns

14 articles in this collection
Written by Gil Sperling
Creating a campaign

How do I create a campaign?

Written by Gil Sperling
Updated over a week ago

Which campaign type should I run?

Running auction campaign vs reach and frequency
Written by Gil Sperling
Updated over a week ago

What happens if I don't set a campaign end date?

Daily vs lifetime budget
Written by Gil Sperling
Updated over a week ago

Which currency should I use?

Setting up a campaign with different currencies
Written by Gil Sperling
Updated over a week ago

Which campaign objective should I use?

Choosing the right objective for your campaign
Written by Gil Sperling
Updated over a week ago

Do I have to setup campaign goals?

Setting up the right goals and KPIs for your campaigns
Written by Gil Sperling
Updated over a week ago

Which bidding type should I use?

Choosing between automated and manual bidding
Written by Gil Sperling
Updated over a week ago

Should I automate or manually setup ad creative variations?

A/B testing your copy and creative through multi-variate testing
Written by Gil Sperling
Updated over a week ago

Which placement should I choose?

Choosing the correct placement combination
Written by Gil Sperling
Updated over a week ago

Should I schedule my campaign?

Campaigns with future date or day parting
Written by Gil Sperling
Updated over a week ago

What is the reach estimator?

Measuring the potential reach when adding targeting
Written by Gil Sperling
Updated over a week ago

Which targeting options must I choose?

Choosing between standard, demographic, interest, behaviour or custom audience targeting
Written by Gil Sperling
Updated over a week ago

What is targeting splitting?

Target splits for multi segment A/B testing
Written by Gil Sperling
Updated over a week ago