There are 5 steps required to setup a new campaign.

Step 1: Campaign Details. This is where you select your ad account, campaign type, period for which the campaign will run and where you set your campaign budget
Step 2: Ad Objectives. Here you select the objective you wish to achieve when running your campaign. Are you optimizing for engagement, app installs, website clicks etc.?
Step 3: Ad Creative. Upload your creative and quickly scale your ads to give you multiple options from which to test the effectiveness of your ad.
Step 4: Targeting. Decide on your target audience and create granular targeting subsets in order to determine the most effective target market for your ad.
Step 5: Publish. Review and publish your campaign to Facebook

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