What are Dynamic Product Ads
Dynamic Product Ads (DPA's) allow for cross and upselling as the custom meedee8 backend rules mean we can target people who have bought similar products or expressed an interest in a particular product.
Now you have the opportunity to target people who have previously abandoned carts with the same or similar items.
High LTV (Lifetime value) DPA strategies mean we can create audiences of high business value and retarget dynamically with rule based retargeting.
One of the greatest features of running DPAs on meedee8 is retargeting all your engaged customers on Facebook without having to create a single ad.
Automatically promote your products on Facebook
Facebook dynamic product adverts help you promote relevant products to shoppers browsing your product catalogue on your website or mobile app
Scale: Promote all of your products with unique creative without having to configure each individual advert
Always on: Set up your campaigns once and continually reach people with the right product at the right time
Cross-device: Reach people with adverts on any device they use, regardless of their original touch point for your business
Highly relevant: Show people adverts for products that they are interested in, in order to increase their likelihood to purchase.
How to Run Dynamic Product Ads?
Product catalogue integration with meedee8 allowing for automatic ad creation in real time. We will need your XML product feed to integrate your product catalogue with meedee8
The Facebook pixel insertion on your website allows tracking of the consumer through their journey in order to retarget appropriately
You will need to install the Facebook pixel on your site. Google tag manager is a great tool for this.
Single or multi ad templates that can automatically generate unique ads depending on items browsed by a unique shopper. The DPAs will now run automatically without you having to create a single ad.
Now you're ready to go!